We have seen how the world navigated 2021. From the seeming uncertainty to being hopeful. It appears as if everything is still the same, yet a lot has changed.
All these events have a ripple effect in every aspect of life, even in business. Everyone is trying to adapt to the “new normal” as they call it. Business trends are changing. With that comes changes to marketing trends as well.
All these changes also affect the trends in sign making in Miami, FL. Let’s look at what we can expect in 2022.
The rise of more digital signs.
We cannot deny the fact that the digital world is at an all-time high. We’ve seen it in full blast as everyone was stuck at home at the height of the pandemic. Everybody relied on digital means to communicate and go about their lives.
For this reason, we’ll still see a rise in the use of digital signs. We will see more digital displays. A good example is indoor signs like large, digital walls instead of wall murals.
Minimalist personalized signs.
We live in a world that is saturated with images, graphics, and a whole lot of information. This makes people crave stillness and simplicity. This is probably one of the reasons why minimalism has been a growing trend and is still here to stay.
The concept of less is more is growing in popularity among different visual displays. As such, custom signage designs can become simpler yet create the best impact.
We can see this in banner designs, outdoor signs, vehicle wraps, and more. Along with the minimalist design is the use of more neutral colors.
Using sustainable materials for indoor and outdoor signs.
Recent studies show that 78% of people are more likely to purchase a product that is labeled as environmentally friendly. Also, more than 50% of people across different generations are willing to pay more for a sustainable product.
These trends show how sustainability influences the buying decisions of consumers today. As such, we can expect to see a rise in sustainable sign options. This means more usage of LED technology, substrates, and opting for reusable personalized signs.
Inclusive sign solutions.
A lot of changes happened and are still happening. These changes have pushed diversity and inclusion towards the forefront of a lot of business strategies. For this reason, we can see this being reflected even in business signs.
There are plenty of ways to reflect inclusivity through your choice of signs. This can be in the form of multilingual messages, color-conscious fonts and graphics, and inclusive symbols.
Keeping Up with Signage Trends in Miami, FL.
Some say that the only constant thing is change. To sustain and grow your business, it is important to keep up with the ever-changing market trends.
If you are unsure of where to start, do not worry. Major League Signs is here to help. We have years of experience in sign making, adapting to numerous trends that work.
Talk to us about your outdoor and indoor sign needs today. Give us a call and get a free consultation with our sign experts.