Allocating marketing budgets for business signs always presents the same problem every year – what type of custom signs in Miami should you invest in? Keeping to the same old signage strategy for 2020 is a mistake. Reports say that the signage market in the United States is going to see a significant increase in demand this year – which means you’ll be facing more competition. In the article we will help you identify a few different types business signs that should help you generate leads and spread brand awareness.
Essentials for custom business signs
Before we get into what type of signs are going to be trending in 2020, let’s take a look at the basics of great sign design. These styling tips are applicable for almost all types of signs.
Color – Color plays a huge part in showcasing a cohesive brand image. Do you see Coca Cola advertise in blue? Or McDonald’s display the Golden Arches in anything other than yellow? No.
Contrast –Readability depends on contrast. Use starkly contrasting colors for the background and the font to make it easy for passersby to understand the sign. Similar colors decrease the sign’s readability.
Size – Bigger is better, as it turns out. The bigger the text the more readable it is; the larger the sign, the more attention-grabbing it is. But there is such a thing as too big for some signs, as we’ll explain below.
Printed banners and hoardings
‘Printed signage is the most widely used form of signage solution’ and its popularity is not going to dim in 2020. Find a business signs company near you and get ready to be proactive with your printed signage.
Print signs are used as banners, hoardings and billboards. Printed signs have remained one of the most powerful ways of advertising for any business for two simple reasons: their location and their size makes them extremely visible.
Find your advertising space and get your professionally printed banner installed immediately!
Electronic signs
Moving images and videos have become the ‘default’ way in which people consume information today. That’s why electronic signs such as display signs are going to be quintessential for all businesses. Not only do they offer 24/7 advertising, these colorful signs are extremely eye-catching.
Moving displays and digital signs also let businesses change the messaging as they want. No longer are you stuck to a month-old promotion. Reprogram your sign as frequently as you want.
That said, simply searching for a digital ‘sign company near me’ is not good enough. Choose sign builders who have ample experience building digital signs.
Point-of-Sale signs
This is a broad category capturing table-top signs, A-frame signs, wall decals and more. Basically, small signage placed in close proximity to your point-of-sale. This is very intimate signage, encouraging a last-minute buying decision.
These signs need to be updated frequently, be flawlessly designed and display a compelling message. More and more businesses are realizing the profit potential sealing the sales funnel and enticing customers with relatively lower priced products.
Business owners will be looking to tap the ‘impulse buy’ part of the market and you should too. To make it work, you need a responsive business signs partner near you.
Searching for ‘custom signs in Miami company near me’?
A local Miami sign company like Major League Signs gives its customers an enormous advantage: we know the market, we understand your needs and we are easily reachable. Call a representative to find out how quickly and affordably we can create your custom business signs.
